{"product_id":"9781452257174","title":"Global Marketing and Advertising: Understanding Cultural Paradoxes","description":"Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, \u003cstrong\u003eGlobal Marketing and Advertising\u003c\/strong\u003e (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47048594948336,"sku":"9781452257174","price":91.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781452257174_p0.jpg?v=1763842038","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781452257174","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}