{"product_id":"9781452257211","title":"New Venture Creation: An Innovator's Guide to Entrepreneurship","description":"\u003cp\u003eStructured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47054031651056,"sku":"9781452257211","price":94.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781452257211_p0.jpg?v=1763845297","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781452257211","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}