{"product_id":"9781453258170","title":"Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising","description":"\u003cbr\u003e\u003cb\u003eA thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.\u003cbr\u003e \u003cbr\u003eIn 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results.\u003cbr\u003e \u003cbr\u003ePacked with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.\u003c\/p\u003e","brand":"Open Road Integrated Media LLC","offers":[{"title":"Default Title","offer_id":47053226737904,"sku":"9781453258170","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781453258170_p0.jpg?v=1763847092","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781453258170","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}