{"product_id":"9781455509102","title":"So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love","description":"In this eye-opening account, Cal Newport debunks the long-held belief that \"follow your passion\" is good advice. \u003cbr\u003e Not only is the cliché flawed-preexisting passions are rare and have  little to do with how most people end up loving their work-but it can  also be dangerous, leading to anxiety and chronic job hopping.\u003cbr\u003e After making his case against passion, Newport sets out on a quest to  discover the reality of how people end up loving what they do. Spending  time with organic farmers, venture capitalists, screenwriters, freelance  computer programmers, and others who admitted to deriving great  satisfaction from their work, Newport uncovers the strategies they used  and the pitfalls they avoided in developing their compelling careers. \u003cbr\u003e Matching your job to a preexisting passion does not matter, he reveals.  Passion comes after you put in the hard work to become excellent at  something valuable, not before. \u003cbr\u003e In other words, what you do for a living is much less important than how you do it.\u003cbr\u003e With a title taken from the comedian Steve Martin, who once said his  advice for aspiring entertainers was to \"be so good they can't ignore  you,\" Cal Newport's clearly written manifesto is mandatory reading for  anyone fretting about what to do with their life, or frustrated by their  current job situation and eager to find a fresh new way to take control  of their livelihood. He provides an evidence-based blueprint for  creating work you love.\u003cbr\u003e SO GOOD THEY CAN'T IGNORE YOU will change the way we think about our careers, happiness, and the crafting of a remarkable life.\u003cbr\u003e \u003cbr\u003e","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":47124444414192,"sku":"9781455509102","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781455509102_p0.jpg?v=1763859698","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781455509102","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}