{"product_id":"9781455548552","title":"The Practitioner's Guide to Product Management","description":"Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?\u003cbr\u003eDespite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":47157761179888,"sku":"9781455548552","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781455548552_p0.jpg?v=1763860787","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781455548552","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}