{"product_id":"9781455558001","title":"Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal","description":"In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an \u003ci\u003eArt of War\u003c\/i\u003e guide to modern crisis management.\u003cbr\u003e\u003cbr\u003e In boxing terms, a tough-looking fighter who can't take a punch is said to have a \"glass jaw,\" and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. GLASS JAW is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and . . . handled with discretion. \u003cbr\u003e\u003cbr\u003e In the current digital age, the fundamental nature of controversy is viral, rendering once-mighty organizations and individuals powerless against scandal. In GLASS JAW, Dezenhall analyzes scandal and demystifies the paper tiger \"spin\" industry, offering lessons, corrective measures, and counterintuitive insights, such as:\u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eHow there really is no \"getting ahead\" of a bad story (and other clichés from the media)\u003c\/li\u003e\n\u003cli\u003eThe perils of navigating the \"Fiasco Vortex\"\u003c\/li\u003e\n\u003cli\u003eThe art (and transaction) of the public apology\u003c\/li\u003e\n\u003cli\u003eWhy a crisis is not an opportunity\u003c\/li\u003e\n\u003cli\u003eThe Nixon Fallacy: if only he had just said \"I screwed up,\" the whole thing would have gone away (not a chance)\u003c\/li\u003e\n\u003cli\u003eHow you are the enemy: the self-sabotage of selfies, tweets, emailing before thinking, technology creep, the privacy vacuum, and the industrialization of leaking.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e From the boardroom to the parenting messaging board, scandals erupt every day. GLASS JAW explains this changing nature of controversy and offers readers counterpunches to best protect themselves.\u003cbr\u003e\u003cbr\u003e","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":47134921261296,"sku":"9781455558001","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781455558001_p0.jpg?v=1763858974","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781455558001","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}