{"product_id":"9781457182549","title":"Content Strategy: Connecting the dots between business, brand, and benefits","description":"\u003cp\u003eIf you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eContent Strategy: Connecting the dots between business, brand, and benefits\u003c\/i\u003e is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside the Book\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIntroduction to Content Strategy\u003c\/li\u003e\n\u003cli\u003eWhy Content Strategy and Why Now\u003c\/li\u003e\n\u003cli\u003eThe Value and ROI of Content\u003c\/li\u003e\n\u003cli\u003eContent Under the Hood\u003c\/li\u003e\n\u003cli\u003eDeveloping a Content Strategy\u003c\/li\u003e\n\u003cli\u003eGlossary, Bibliography, and Index\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"XML Press","offers":[{"title":"Default Title","offer_id":47175678492912,"sku":"9781457182549","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781457182549_p0.jpg?v=1763865200","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781457182549","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}