{"product_id":"9781457182624","title":"The Content Pool: Leveraging Your Company's Largest Hidden Asset","description":"\u003cp\u003eAll companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. \u003ci\u003eThe Content Pool: Leveraging Your Company's Largest Hidden Asset\u003c\/i\u003e makes the case for placing content creation, management, and distribution on a par with other core strategic business activities.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside the Book\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdentifying Your Content\u003c\/li\u003e \u003cli\u003eOrganizing Your Content\u003c\/li\u003e \u003cli\u003eManaging Your Content\u003c\/li\u003e \u003cli\u003eLeveraging Your Content\u003c\/li\u003e \u003cli\u003eThe Case for a Chief Content Officer\u003c\/li\u003e \u003cli\u003eBibliography and Index\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"XML Press","offers":[{"title":"Default Title","offer_id":47181216710896,"sku":"9781457182624","price":23.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781457182624_p0.jpg?v=1763861166","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781457182624","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}