{"product_id":"9781459705029","title":"I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man","description":"\u003cp\u003eAn inside look at the advertising business by the man behind all those ads you just can’t keep out of your head. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. \u003ci\u003eI Can Get it For You Retail\u003c\/i\u003e plots a course for success in the real world with the inside scoop on several of the most successful retail marketing\/advertising campaigns in Canadian history:\u003c\/p\u003e\u003cp\u003e- Black’s is Photography\u003cbr\u003e\u003cbr\u003e- Leon’s - Don’t Pay a Cent Event\u003cbr\u003e\u003cbr\u003e- Zellers - Because … the Lowest Price is the Law\u003cbr\u003e\u003cbr\u003e- CIBC - Seeing Beyond\u003cbr\u003e\u003cbr\u003e-  Rexall - A Pharmacy First\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThese campaigns demonstrate in real time and real life how Rick’s Nine Commandments help create success.\u003c\/p\u003e ","brand":"Dundurn Press","offers":[{"title":"Default Title","offer_id":47156551844080,"sku":"9781459705029","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781459705029_p0.jpg?v=1763872050","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781459705029","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}