{"product_id":"9781459728127","title":"Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand","description":"\u003ci\u003e#1\u003c\/i\u003e Globe and Mail \u003ci\u003eBestseller\u003cbr\u003e 2016 Small Business Book Awards — Nominated, Marketing category\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e  \u003cb\u003eSticky Brands exist in almost every industry.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e  Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.  \u003cbr\u003e\u003cbr\u003e But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.  \u003cbr\u003e\u003cbr\u003e Based on a decade of research into what makes companies successful, \u003ci\u003eSticky Branding\u003c\/i\u003e is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. \u003ci\u003eSticky Branding\u003c\/i\u003e’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.","brand":"Dundurn Press","offers":[{"title":"Default Title","offer_id":47124671299824,"sku":"9781459728127","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781459728127_p0.jpg?v=1763878253","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781459728127","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}