{"product_id":"9781461438182","title":"Boundary-Spanning Marketing Organization: A Theory and Insights from 31 Organization Theories","description":"\u003cp\u003e​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.\u003c\/p\u003e","brand":"Springer New York","offers":[{"title":"Default Title","offer_id":47053621723376,"sku":"9781461438182","price":46.38,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/228973471.jpg?v=1753763448","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781461438182","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}