{"product_id":"9781461666301","title":"Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda","description":"To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. \u003ci\u003eStrategic Political Communication\u003c\/i\u003e provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.","brand":"Rowman \u0026 Littlefield Publishers, Inc.","offers":[{"title":"Default Title","offer_id":47143704953072,"sku":"9781461666301","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781461666301_p0.jpg?v=1769889931","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781461666301","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}