{"product_id":"9781462004270","title":"The Massage Therapist's Handbook: A Practical Guide to the Business of Massage","description":"\u003cp\u003e\u003cb\u003eThis guide provides the beginning massage therapist with the tools to start, develop, and maintain a successful practice.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAfter nearly two decades of teaching at the Swedish Institute and maintaining a successful practice Michael Alicia, LMT, provides a practical manual to help beginning massage therapists establish a successful practice. \u003ci\u003eThe Massage Therapist’s Handbook\u003c\/i\u003e navigates through the array of business decisions necessary to start a business—from what and where to practice to what to charge and when to work. It answers the basic questions of be-ginning a massage business.\u003cbr\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e• How do you get clients?\u003c\/li\u003e \u003cli\u003e• How do you keep clients?\u003c\/li\u003e \u003cli\u003e• What do you need to be successful?\u003c\/li\u003e \u003cli\u003e• How should you advertise?\u003c\/li\u003e \u003cli\u003e• How do you stay healthy and balanced?\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Massage Therapist’s Handbook\u003c\/i\u003e gives valuable advice gathered from successful therapists, explaining the everyday rigors of developing and maintaining a healthy and sustainable career in massage.\u003c\/p\u003e \u003cp\u003e“Michael Alicia has done a great job with a step-by-step book for starting a successful massage practice. Whether new to the field or a veteran, anyone wishing to improve their practice can benefit from his experience and guidelines. This text will serve as a great resource for years to come.”\u003cbr\u003e —Jenn Sommermann, BS, LCMT, Professor of Business and Ethics, Swedish Institute\u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47135398330608,"sku":"9781462004270","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781462004270_p0.jpg?v=1763675277","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781462004270","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}