{"product_id":"9781462029228","title":"Creating Wealth with a Small Business: Strategies and Models for Entrepreneurs in the 2010s","description":"\u003cp\u003e“A ‘must-read’ book … filled with practical information and numerous case studies on what aspiring entrepreneurs and business owners need to know to run a profitable business…the author reminds the reader not to confuse the excitement and enthusiasm of starting a business and being a business owner with the skills required to be successful and avoid becoming one of the 80% of businesses that will eventually fail. A major contribution of this book is its continuous emphasis on the importance of having a business model as a critical requirement to start and manage a profitable business.”\u003c\/p\u003e —Edgar Ortiz, CEO of Strategic Analytic Solutions and business columnist for the \u003ci\u003eAtlanta Journal-Constitution\u003c\/i\u003e Ralph Blanchard, a successful entrepreneur with a background in economics, provides a detailed analysis of what it is really like to buy, start, operate, and eventually sell a small business. Topics covered include: • why most businesses fail • ten management skills found in successful small business owners • strategies to transition from self-employment to entrepreneurship • advantages that small business owners have over larger competitors • tips to develop profitable pricing strategies • innovative ideas to help develop a sound business model","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47141079417072,"sku":"9781462029228","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781462029228_p0.jpg?v=1763675697","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781462029228","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}