{"product_id":"9781462040742","title":"Be Brief. Be Bright. Be Gone.: Career Essentials for Pharmaceutical and Biotechnology Sales Representatives","description":"\u003cb\u003eA great way to jump-start your career in pharmaceutical and biotechnology sales!\u003c\/b\u003e  \u003cp\u003e\"Be brief, be bright, be gone\" is the philosophy that launched David Currier to a successful career as a pharmaceutical sales representative. Simply stated, this approach encourages aspiring sales professionals to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBe brief-Keep your sales presentations short and to the point.\u003c\/li\u003e \u003cli\u003eBe bright-Understand your product and its clinical context.\u003c\/li\u003e \u003cli\u003eBe gone-Respect your customer's time.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBut that is only one piece of advice an aspiring representative should retain from this book. This book also covers:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePros and cons of a career in pharma\/biotech sales\u003c\/li\u003e \u003cli\u003eHow to land a job with a major pharma\/biotech company\u003c\/li\u003e \u003cli\u003eGetting to know your customers (physicians and hospitals)\u003c\/li\u003e \u003cli\u003eSelling skills, basic etiquette, sales call basics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e and lots more, including 10 key tips that help ensure long-term career success.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eThis is the book that top pharmaceutical and biotech sales trainers have asked for!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"I wish I read this book when I got started. It is easily the best book I have seen on the subject.\"\u003c\/i\u003e-Ellen F. Simes, Springfield, MA, Pharma\/biotech trainer\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Anyone even thinking about a career in the industry should read this book.\u003c\/i\u003e\"-Pam Marinko, Wilmington, NC, Pharma\/biotech trainer\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Wow! Very well done. Some really good information for folks just starting out-and for veterans like me, too.\"\u003c\/i\u003e-JoAnne Skypeck, Holyoke, MA, Pharmaceutical sales representative\u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47124591116528,"sku":"9781462040742","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781462040742_p0.jpg?v=1763675570","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781462040742","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}