{"product_id":"9781462048298","title":"TOP SECRETS FOR DOING YOUR OWN PR","description":"TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics:\u003cul\u003e \u003cli\u003e• Launching Your PR Campaign \u003c\/li\u003e\n\u003cli\u003e• Ways to Approach the Press \u003c\/li\u003e\n\u003cli\u003e• Creating Your Press Materials \u003c\/li\u003e\n\u003cli\u003e• Using a Website or Blog in Your PR Campaign \u003c\/li\u003e\n\u003cli\u003e• Sending Your Press Materials to the Media \u003c\/li\u003e\n\u003cli\u003e• Doing Follow-Up \u003c\/li\u003e\n\u003cli\u003e• Keeping Track of Your PR \u003c\/li\u003e\n\u003cli\u003e• Getting Your Work Published \u003c\/li\u003e\n\u003cli\u003e• Using E-Books to Promote Your Product or Service \u003c\/li\u003e\n\u003cli\u003e• Creating a Package with Audiobooks And Videos \u003c\/li\u003e\n\u003cli\u003e• Creating and Attending Networking Events \u003c\/li\u003e\n\u003cli\u003e• Using the Social Media \u003c\/li\u003e\n\u003cli\u003e• Assessing Your PR Campaign \u003c\/li\u003e\n\u003cli\u003e• and More… \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47129480921328,"sku":"9781462048298","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781462048298_p0.jpg?v=1763675949","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781462048298","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}