{"product_id":"9781462071845","title":"Formula for Fortune: How Asa Candler Discovered Coca-Cola and Turned It into the Wealth His Children Enjoyed","description":"\u003cp\u003eAsa Candler rose from a rural background to reap a fortune. His windfall came from purchasing the Coca-Cola formula in 1888 and establishing the company that became a national phenomenon in less than a decade. In \u003ci\u003eFormula for Fortune\u003c\/i\u003e, author \u003cb\u003eAnn Uhry Abrams\u003c\/b\u003e narrates the life and times of Candler—from his ancestral background to the death of the last of his five children.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eFormula for Fortune\u003c\/i\u003e not only shows how he turned his entrepreneurial genius into an empire, but also relates his status in Atlanta, Georgia, as a prominent banker, realtor, philanthropist, civil servant, and mayor.\u003c\/p\u003e  \u003cp\u003ePainting a lively portrait of the past, this biography tells a fascinating American story that covers a century of American and Southern life as seen through the eyes of a middle-class family elevated to prominence by their patriarch’s incredible success. It not only provides a peek into the horse-and-buggy days of one of the nation’s major corporations, but also follows Coca-Cola’s fascinating transformation from patent-medicine to international phenomenon. Family dynamics weave through this drama of love, disappointments, and disaster played out against the background of four wars, a race riot, technological revolutions, and numerous courtroom dramas.\u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47155677987056,"sku":"9781462071845","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781462071845_p0.jpg?v=1763676079","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781462071845","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}