{"product_id":"9781462099573","title":"TechnoBrands: How to Create \u0026 Use \"Brand Identity\" to Market, Advertise \u0026 Sell Technology Products","description":"In \u003ci\u003eTechnoBrands\u003c\/i\u003e, Chuck Pettis introduces the first published step-by-step process for building brands.  While modern day “branding” has been around for more than a century—everybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokia—very few people know the “secrets” of branding and how to successfully apply branding.   \u003cp\u003eFilled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, \u003ci\u003eTechnoBrands\u003c\/i\u003e describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names.\u003c\/p\u003e  \u003cp\u003eWhile written from a technology product perspective, the proven branding process in \u003ci\u003eTechnoBrands\u003c\/i\u003e has been applied to consumer brands and non-profit organizations, with great success.\u003c\/p\u003e   \u003cp\u003e“Chuck Pettis has written an important book on a subject of great significance to technology companies of all types.  Those who don’t grasp the meaning and value of the brand assets can only hope their competitors are equally naïve.”\u003cbr\u003e —Roy E. Verley, Director, Corporate Communications, Hewlett-Packard\u003c\/p\u003e  \u003cp\u003e“Building strong brands is the only way to ensure enduring profitable growth.  If this is your goal, read \u003ci\u003eTechnoBrands\u003c\/i\u003e.”\u003cbr\u003e —Larry Light, President \u0026amp; CEO, Arcature Corporation\u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47143832715504,"sku":"9781462099573","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781462099573_p0.jpg?v=1763676310","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781462099573","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}