{"product_id":"9781463416454","title":"On Track with the Japanese","description":"In On Track with the Japanese, Patricia Gercik, Managing Director of the M.I.T. Japan Program, offers us twenty-three portraits of men and women who have succeeded - or failed - in forging personal business ties with the Japanese. With skillfully written anecdotes Gercik teaches Westerners how to avoid cross-cultural pitfalls, overcome communication barriers, and build networks on a foundation of trust. According to Gercik, the insider\/outsider nature of Japanese society requires a graduated approach to relationships, which she has divided into four stages: \"Know Me, \" \"Trust Me, \" \"Believe Me, \" and \"Marry Me.\" By emphasizing consistent patterns of Japanese business etiquette in a wide variety of settings, Gercik provides a hands-on, interactive approach to the inner workings of a complex and often frustrating society.","brand":"AuthorHouse","offers":[{"title":"Default Title","offer_id":47129689620720,"sku":"9781463416454","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781463416454_p0.jpg?v=1763681512","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781463416454","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}