{"product_id":"9781465415851","title":"The Business Book","description":"\u003cp\u003ePacked with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, \u003ci\u003eThe Business Book\u003c\/i\u003e covers every facet of business management. \u003c\/p\u003e\u003cp\u003eBig ideas make great business thinkers and leaders. From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, \u003ci\u003eThe Business Book\u003c\/i\u003e is perfect for college students, would-be entrepreneurs, or anyone interested in how business works.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Business Book\u003c\/i\u003e is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. One hundred key quotations introduce you to the work of great commercial thinkers, leaders, and gurus from Henry Ford to Steve Jobs, and to topics spanning from start-ups to ethics.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"DK","offers":[{"title":"Default Title","offer_id":47037574709488,"sku":"9781465415851","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781465415851_p0.jpg?v=1769890736","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781465415851","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}