{"product_id":"9781466832114","title":"The Hitler Salute: On the Meaning of a Gesture","description":"\u003cp\u003e\u003cb\u003eA strikingly original investigation of the origins and dissemination of the world's most infamous greeting\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSometimes the smallest detail reveals the most about a culture. In \u003ci\u003eHeil Hitler: The History of a Gesture\u003c\/i\u003e, sociologist Tilman Allert uses the Nazi transformation of the most mundane human interaction—the greeting—to show how National Socialism brought about the submission and conformity of a whole society.\u003c\/p\u003e\u003cp\u003eMade compulsory in 1933, the Hitler salute developed into a daily reflex in a matter of mere months, and quickly became the norm in schools, at work, among friends, and even at home. Adults denounced neighbors who refused to raise their arms, and children were given tiny Hitler dolls with movable right arms so they could practice the pernicious salute. The constantly reiterated declaration of loyalty at once controlled public transactions and fractured personal relationships. And always, the greeting sacralized Hitler, investing him and his regime with a divine aura.\u003c\/p\u003e\u003cp\u003eThe first examination of a phenomenon whose significance has long been underestimated, \u003ci\u003eHeil Hitler\u003c\/i\u003e offers new insight into how the Third Reich's rituals of consent paved the way for the wholesale erosion of social morality.\u003c\/p\u003e","brand":"Holt, Henry \u0026 Company, Inc.","offers":[{"title":"Default Title","offer_id":47143998882032,"sku":"9781466832114","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781466832114_p0.jpg?v=1763685411","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781466832114","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}