{"product_id":"9781466885943","title":"The Science of Growth: How Facebook Beat Friendster--and How Nine Other Startups Left the Rest in the Dust","description":"\u003cp\u003eThe lean entrepreneurship movement has captivated Silicon Valley and  entrepreneurs across the country. It provided an agile framework to  develop the right product solution for a given target market, and is now  used by almost every fledgling company to do just that.\u003c\/p\u003e\u003cp\u003eThe next  challenge is growth - to achieve the financial returns and, more  importantly, the impact they dreamed of when starting off on their  adventure. Why do some companies realize the VC's goal of a 10x return  on investment, while others flounder? What differentiates the companies  that become part of the fabric of our lives and remain responsive, no  matter how big they get from those that quickly fade? To find out,  Ammirati looks at 20 different companies in pairs, who have achieved  product-market fit at about the same point in history with the same  general target customer-one of which has gone on to achieve real scale,  while the other languished. As his research reveals, just a handful of  choices-among them, who to partner with, how to finance growth, and how  to use data-make all the difference in the world. With such intriguing  examples as LinkedIn vs. Spoke, Facebook vs. Friendster, and McDonald's  vs. White Castle,  Ammirati shows the secret of \"the science of growth\"   and how to cultivate it in any organization.\u003c\/p\u003e","brand":"St. Martin's Press","offers":[{"title":"Default Title","offer_id":47141246271728,"sku":"9781466885943","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781466885943_p0.jpg?v=1769892094","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781466885943","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}