{"product_id":"9781466892590","title":"Small Data: The Tiny Clues That Uncover Huge Trends","description":"\u003cp\u003e\u003cb\u003eMartin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. \u003c\/p\u003e\u003cp\u003eLindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn…\u003c\/p\u003e\u003cp\u003e• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.\u003cbr\u003e• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.\u003cbr\u003e• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.\u003cbr\u003e• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.\u003cbr\u003e• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.\u003cbr\u003e• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.\u003c\/p\u003e","brand":"St. Martin's Publishing Group","offers":[{"title":"Default Title","offer_id":47184660660464,"sku":"9781466892590","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781466892590_p0.jpg?v=1769892187","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781466892590","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}