{"product_id":"9781466992290","title":"Marketing the Arts and Entertainment: Success Strategies in the Profit and Not For Profit World (PagePerfect NOOK Book)","description":"This workbook is designed to help newcomers to the world of performance and exhibition become successful! The secret is âmarketing know-howâ and this guide is designed to take you step-by-step through the business of finding funding, getting an affordable location, working out a budget, a game plan, and then attracting an audience who will ensure success. Whether you are a small art gallery, dance company, little theater group, comedy club, local museum, start-up opera company, or dance theater, this book is for you. It has already proven successful with all these groups as well as being successfully used by a landmark movie theater threatened with demolition, unless it paid its bills, a local PBS station faced with falling viewership and pledges, and even a zoo in one of Americaâs best loved cities. Simply said, whatever you have to offer can be marketed successfully.","brand":"Trafford Publishing","offers":[{"title":"Default Title","offer_id":47178127474928,"sku":"9781466992290","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781466992290_p0.jpg?v=1763689652","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781466992290","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}