{"product_id":"9781468915686","title":"MESSAGING Inside and Out 2012 Part 1: Tips for infusing messaging into your Company, Culture and Customers.","description":"MESSAGING Inside and Out 2012 Part 1 highlights current principles, best practices and quick tips to improve messaging effectiveness — from training your entire organization to stay “on message” to social media storytelling, infusing your message into compelling content, social media, and more — to help marketing executives derive a higher return on every communication investment they make.","brand":"Booktango","offers":[{"title":"Default Title","offer_id":47130111770864,"sku":"9781468915686","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781468915686_p0.jpg?v=1763696127","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781468915686","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}