{"product_id":"9781468938203","title":"Power of Branding","description":"Brand is considered the most valuable intangible assets of a firm. Building a strong brand required careful planning and even creatively designed. A strong brand commands intense consumers loyalty at the heart is a great product or services. The purpose of this workshop is to underline the importance of developing and communicating an understanding of branding to customers.","brand":"Booktango","offers":[{"title":"Default Title","offer_id":47176666743024,"sku":"9781468938203","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781468938203_p0.jpg?v=1763696935","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781468938203","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}