{"product_id":"9781469029801","title":"True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results","description":"\u003cp\u003eAlignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers.\u003c\/p\u003e\u003cp\u003eCompanies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, \u003ci\u003eTrue Alignment\u003c\/i\u003e reveals how to\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003edecipher customer expectations,\u003c\/li\u003e\n\u003cli\u003edefine the brand as a solution to customers’ needs,\u003c\/li\u003e\n\u003cli\u003eturn the unique selling proposition into the mission,\u003c\/li\u003e\n\u003cli\u003ecreate a company culture where everyone is aligned to this vision and responsible for living the brand promise,\u003c\/li\u003e\n\u003cli\u003eand more.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you’re a manager, a business owner, an executive, or CEO, \u003ci\u003eTrue Alignment \u003c\/i\u003eis an essential resource that will help you compete and succeed in today’s complex and rapidly changing business environment.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Gildan Media Corporation","offers":[{"title":"Default Title","offer_id":47031641800944,"sku":"9781469029801","price":89.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781469029801_p0.jpg?v=1763698536","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781469029801","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}