{"product_id":"9781469732503","title":"Brand Revolution: Ousting Old Mideast Trading Mindsets","description":"\u003cp\u003eRevolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest?\u003c\/p\u003e \u003cp\u003eBrand revolution doesn’t automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success.\u003c\/p\u003e \u003cp\u003eJoin marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thrive—no matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. \u003c\/p\u003e \u003cp\u003eShift your strategic focus with ease and achieve your financial and organizational goals with \u003ci\u003eBrand Revolution\u003c\/i\u003e. \u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47141507956976,"sku":"9781469732503","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781469732503_p0.jpg?v=1763699910","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781469732503","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}