{"product_id":"9781469781914","title":"The Power of Negotiation","description":"\u003cp\u003eWhen you become a better negotiator, you’ll earn more money, help your company achieve its goals and enjoy a more fulfilling personal life.\u003c\/p\u003e  \u003cp\u003eAuthor \u003cb\u003eDell Wright\u003c\/b\u003e, a successful CEO, provides the sharp focus you need to enhance your negotiation skills. With his guidance, you’ll engage in real negotiation, and learn the strategies you need to turn a “no” into a “yes.”  It starts with recognizing \u003ci\u003eThe Power of Negotiation.\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003eGet ready to discover how to\u003c\/p\u003e  \u003cul\u003e \u003cli\u003e apply the “principled negotiation” method, developed at Harvard University;\u003c\/li\u003e \u003cli\u003e avoid the five mistakes that people make when negotiating;\u003c\/li\u003e \u003cli\u003e recognize the four types of negotiating outcomes.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eFocus on the most important guideline of negotiation: to be fair. It’s imperative that you ensure fairness so that each side comes out with a “win.” What’s the use to negotiating or being a negotiator if you only intend to benefit yourself?\u003c\/p\u003e  \u003cp\u003eRegardless of what you do for a living, you need to negotiate to get what you want while also helping others. The strategies in this guidebook provide the help and confidence you need to be a better negotiator.\u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47182055637232,"sku":"9781469781914","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781469781914_p0.jpg?v=1763700307","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781469781914","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}