{"product_id":"9781469797441","title":"Reflections for the Effective Capital Campaigner: Quotes, axioms and observations to help you expand our important institutions","description":"The capital campaign is a statement of will, but it had better be a statement of potantial. A successful campaign has far greater ramifications than the organization's leadership ever foresees. The successful campaign creates a new organization, not just a bigger one - an organization that recognizes its past only as a developmental phase of what is to become. The bar is raised, but the confidence level jumps even while being pressed to keep pace with ever-escalating expectations. Capital campaigns are for achievers, not the mere hopeful. With those words as a sendoff, Norvell proceeds to lay otu some basic insights about how organizations behave in a capital campaign and how to ghet them to operate better. His sage observations are linked with insightful and sometimes witty quotations from the famous and nearly so.","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47179483578608,"sku":"9781469797441","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781469797441_p0.jpg?v=1763701453","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781469797441","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}