{"product_id":"9781471835667","title":"AQA A Level Business 2 Third Edition (Wolinski \u0026 Coates)","description":"\u003cp\u003eThis textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning.\u003c\/p\u003e\u003cp\u003e- Gives in-depth insight into Business practices and theories - Wolinski and Coates are known\u003cbr\u003efor their comprehensive yet accessible style.\u003cbr\u003e- Ensures students can understand the real world context of what they're learning and apply\u003cbr\u003etheir knowledge with fact files on real businesses\u003cbr\u003e- Provides practice exercises at the end of each chapter that reflect the style of the new\u003cbr\u003eassessments including multiple choice, short answer, data response and case study questions\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eContents\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUnit 7 Analysing the strategic position of a business\u003c\/b\u003e\u003cbr\u003e- 1 Mission, corporate objectives and strategy\u003cbr\u003e- 2 Analysing the existing internal position of a business to assess strengths and weaknesses: financial ratio analysis\u003cbr\u003e- 3 Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance\u003cbr\u003e- 4 Analysing the external environment to assess opportunities and threats: political and legal change\u003cbr\u003e- 5 Analysing the external environment to assess opportunities and threats: economic change\u003cbr\u003e- 6 Analysing the external environment to assess opportunities and threats: social and technological\u003cbr\u003e- 7 Analysing the external environment to assess opportunities and threats: the competitive environment\u003cbr\u003e- 8 Analysing strategic options: investment appraisal\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUnit 8 Choosing strategic direction\u003c\/b\u003e\u003cbr\u003e- 9 Strategic direction: choosing what markets to compete in and what products to offer\u003cbr\u003e- 10 Strategic positioning: choosing how to compete\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUnit 9 Strategic methods: how to pursue strategies\u003c\/b\u003e\u003cbr\u003e- 11 Assessing a change in scale\u003cbr\u003e- 12 Assessing innovation\u003cbr\u003e- 13 Assessing internationalisation\u003cbr\u003e- 14 Assessing greater use of digital technology\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUnit 10 Managing strategic change\u003c\/b\u003e\u003cbr\u003e- 15 Managing change\u003cbr\u003e- 16 Managing organisation culture\u003cbr\u003e- 17 Managing strategic implementation\u003cbr\u003e- 18 Problems with strategy and why strategies fail\u003c\/p\u003e","brand":"Hodder Education","offers":[{"title":"Default Title","offer_id":47126249144560,"sku":"9781471835667","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781471835667_p0.jpg?v=1763596842","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781471835667","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}