{"product_id":"9781472136084","title":"The Only Book You Will Ever Need on Branding: to start, run and grow your business","description":"\u003cp\u003eA great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Only Book You Will Ever Need on Branding\u003c\/i\u003e you'll find out everything you need to know - fast.\u003c\/p\u003e\u003cp\u003eUsing quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":47125105836272,"sku":"9781472136084","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781472136084_p0.jpg?v=1763597705","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781472136084","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}