{"product_id":"9781472137906","title":"Starting and Running a Successful Consultancy 3rd Edition: How to Market and Build Your Own Consultancy Business","description":"\u003cp\u003eLaid out in a workbook format, this books contains a wide variety of exercises, ultimately geared towards making consultancy an increasingly profitable enterprise. Reading this book will help you to: gain a clear understanding of the consulting process and its requirements; define and establish a clear strategic direction for your business; understand how to raise finances and maintain financial control; create and implement an effective marketing strategy; and, balance ongoing business with attracting new clients.\u003cbr\u003e\u003cb\u003eContents: \u003c\/b\u003eSection One: Getting started; 1. Setting the scene; 2. Evaluating your fit; 3. What type of consulting business are you running?; 4. Establishing your business direction; Section Two: Getting customers; 5. Marketing your business; 6. Selling your service; Section Three: Getting money; 7. Financing Your Business; Section Four: Getting organised; 8. Organising your business; 9. Running your business: doing the work!; 10. Moving into Action.\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":47144564687088,"sku":"9781472137906","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781472137906_p0.jpg?v=1763597592","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781472137906","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}