{"product_id":"9781472520111","title":"Fashion and Age: Dress, the Body and Later Life","description":"Throughout history certain forms and styles of dress have been deemed  appropriate - or more significantly, inappropriate - for people as they  age. Older women in particular have long been subject to social pressure  to tone down, to adopt self-effacing, covered-up styles. But  increasingly there are signs of change, as older women aspire to  younger, more mainstream, styles, and retailers realize the potential of  the 'grey market'. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eFashion and Age\u003c\/i\u003e is the first study to systematically explore the links between clothing and age, drawing on  fashion theory and cultural gerontology to examine the changing ways in  which age is imagined, experienced and understood in modern culture  through the medium of dress.  Clothes lie between the body and its  social expression, and the book explores the significance of embodiment  in dress and in the cultural constitution of age.\u003cbr\u003e\u003cbr\u003eDrawing on the  views of older women, journalists and fashion editors, and clothing  designers and retailers, it aims to widen the agenda of fashion studies  to encompass the everyday dress of the majority, shifting the debate  about age away from its current preoccupation with dependency, towards a  fuller account of the lived experience of age. Fashion and Age will be  of great interest to students of fashion, material culture, sociology,  sociology of age, history of dress and to clothing designers.","brand":"Bloomsbury USA","offers":[{"title":"Default Title","offer_id":47170923790576,"sku":"9781472520111","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781472520111_p0.jpg?v=1763598185","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781472520111","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}