{"product_id":"9781472925961","title":"Rainbows in the Mud: Inside the Intoxicating World of Cyclocross","description":"Cyclocross is no longer cycling's hidden gem. Its rapid growth in the USA and UK means this intense and dramatic sport is exploding into the mainstream. With a season running from September to February, cyclocross is cycling's only purely winter discipline, demanding a combination of athleticism, supreme technical skill and ruthless tactics for the muddy conditions. \u003cbr\u003e \u003cbr\u003eIn the sport's heartland of Belgium, major races attract crowds of thousands and have a carnival atmosphere fuelled by heavy drinking, ringing cowbells and pumping airhorns. Many top riders have enthusiastic fan­clubs and are national celebrities – one even had his own reality TV show. On race day, Belgian and Dutch television coverage is akin to a major football match in the UK, stretching for hours with pre­race interviews, pundits and behind-the-scenes films.\u003cbr\u003e \u003cbr\u003eIn \u003ci\u003eRainbows in the Mud\u003c\/i\u003e, Paul Maunder spends a season soaking up the sport's rich culture and history, and mixing with the obsessive fans, celebrity riders, and old-fashioned patriarchs of the sport. Following the riders – novices, veterans, American, British – as they slog their way through the season, he captures the spirit of this flamboyant cult sport, and paints a picture so vibrant you can almost feel the mud under your feet and taste the beer, mulled wine and frites.","brand":"Bloomsbury USA","offers":[{"title":"Default Title","offer_id":47170308047088,"sku":"9781472925961","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781472925961_p0.jpg?v=1772499420","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781472925961","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}