{"product_id":"9781473538733","title":"The Digital Enterprise","description":"First published in 1999, \u003ci\u003eThe Digital Enterprise\u003c\/i\u003e gives the historical context which gave rise to the digital industry, assesses the key sectors of the industry and outlines new business opportunities in the media, the entertainments business and the retail sector. It describes the challenges to business and how these can be met, and also looks to the digital future.","brand":"Random House","offers":[{"title":"Default Title","offer_id":47141647548656,"sku":"9781473538733","price":11.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781473538733_p0.jpg?v=1763602060","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781473538733","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}