{"product_id":"9781473554009","title":"On the Scent of a Beautiful Life","description":"\u003cp\u003eThis is the truly inspiring story of Suh Sung-whan, an entrepreneur who grew up in Gaeseong in North Korea, left school at the age of sixteen, and subsequently transformed a small family business into a multi-million dollar global cosmetics corporation, AmorePacific, famous for its perfumes and cosmetics across the world.\u003c\/p\u003e\u003cp\u003eWhen Suh Sung-whan was a young boy in the 1930s, his mother supported their family by mixing and selling hand-pressed hair treatment oils, created from camellia nut trees. Inspired by his mother, he quickly learned the skills for developing and selling these products, and earned himself a spot in the first department store to open in Gaeseong – a sign of the big things to come.\u003c\/p\u003e\u003cp\u003eSuh Sung-whan soon experienced a major setback however, when he was called up to fight with the Japanese during World War II. Following Korea’s liberation in 1945, he made a fully-fledged entry into business, expanding the company, now known as AmorePacific, both in Korea and worldwide. As well as developing a hugely successful cosmetics business, he also dedicated time to developing green tea farms in the Jeju and Honam regions, and launched OSulloc, his own tea company. \u003c\/p\u003e\u003cp\u003eThis is the fascinating story of how a young boy took a small family business and developed it into a global company, which has been at the forefront of booming trade in Korea.\u003c\/p\u003e","brand":"Ebury Publishing","offers":[{"title":"Default Title","offer_id":47172220420336,"sku":"9781473554009","price":28.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781473554009_p0.jpg?v=1763602056","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781473554009","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}