{"product_id":"9781473621121","title":"The Franchising Handbook: How to Choose, Start and Run a Successful Franchise","description":"\u003cp\u003eMost small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees.\u003c\/p\u003e\u003cp\u003eThis book is focused on making sure that potential franchisees are aware of the specific journey ahead of them. As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.\u003c\/p\u003e","brand":"Hodder \u0026 Stoughton, Ltd.","offers":[{"title":"Default Title","offer_id":47126172139760,"sku":"9781473621121","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781473621121_p0.jpg?v=1763602458","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781473621121","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}