{"product_id":"9781473904002","title":"Marketing Theory: A Student Text","description":"\u003cp\u003e\u003cstrong\u003eLecturers\/Instructors - Request a free digital inspection copy here\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUniquely providing a comprehensive overview in one place, \u003cstrong\u003e\u003cem\u003eMarketing Theory\u003c\/em\u003e\u003c\/strong\u003e introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H\u0026amp;M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart.\u003c\/p\u003e\u003cp\u003eIdeal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47052198772976,"sku":"9781473904002","price":205.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781473904002_p0.jpg?v=1763603573","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781473904002","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}