{"product_id":"9781473948273","title":"Events Management: Principles and Practice","description":"\u003cstrong\u003eEvents Management \u003c\/strong\u003eprovides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.\u003cp\u003eNow in its \u003cstrong\u003eThird Edition\u003c\/strong\u003e, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.\u003c\/p\u003e\u003cp\u003eInternational case studies covering all manner of events are used throughout and include:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe impact of the London 2012 and Rio 2016 Olympic Games\u003c\/li\u003e \u003cli\u003eVan Gogh Augmented Reality in Nuenen\u003c\/li\u003e \u003cli\u003eSands EXPO and Convention Center, Las Vegas\u003c\/li\u003e \u003cli\u003eGlastonbury Music Festival\u003c\/li\u003e \u003cli\u003eLame Horse Night Club, Russia\u003c\/li\u003e \u003cli\u003eThe Leeds Caribbean Festival\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eSuitable for Events Management students at Undergraduate and Postgraduate level.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47044396056816,"sku":"9781473948273","price":189.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781473948273_p0.jpg?v=1763603571","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781473948273","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}