{"product_id":"9781473973442","title":"Business-to-Business Marketing","description":"\u003cp\u003eThis comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world.\u003c\/p\u003e\u003cp\u003eNew to this edition:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eMore coverage of digital marketing and social media in relation to B2B \u003c\/li\u003e \u003cli\u003eMore coverage of issues relating to sustainability and corporate social responsibility \u003c\/li\u003e \u003cli\u003eMore visual features and an update of the ‘B2B Snapshots’ \u003c\/li\u003e \u003cli\u003eNew international examples and case studies including Zara, e Bay, DHL, Linked In, and the horsemeat scandal \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eThis new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and open access links to relevant SAGE journal articles per chapter.\u003c\/p\u003e\u003cp\u003eThe text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing.\u003c\/p\u003e\u003cp\u003eElectronic inspection copies are available for instructors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47064339316976,"sku":"9781473973442","price":71.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781473973442_p0.jpg?v=1763604108","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781473973442","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}