{"product_id":"9781474241984","title":"Setting Up a Successful Jewellery Business","description":"An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business.\u003cbr\u003e\u003cbr\u003eFrom the college graduate looking to set up a workshop, to the established maker ready to expand their business, \u003ci\u003eSetting up a Successful Jewellery Business\u003c\/i\u003e equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business.\u003cbr\u003e\u003cbr\u003eEncouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including:\u003cbr\u003e· presenting your brand;\u003cbr\u003e· protecting your designs;\u003cbr\u003e· how much to charge for your work;\u003cbr\u003e· selling to shops, galleries and individuals;\u003cbr\u003e· creating your website and driving traffic to it;\u003cbr\u003e· managing your time and finances plus other essential business skills.\u003cbr\u003e\u003cbr\u003eUpdated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller's companion that provides the resources to take your business forward.","brand":"Bloomsbury Publishing","offers":[{"title":"Default Title","offer_id":47125196144880,"sku":"9781474241984","price":19.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781474241984_p0.jpg?v=1763604448","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781474241984","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}