{"product_id":"9781474273626","title":"The Invention of Taste: A Cultural Account of Desire, Delight and Disgust in Fashion, Food and Art","description":"\u003ci\u003eThe Invention of Taste\u003c\/i\u003e provides a detailed overview of the development of taste, from ancient times to the present.  At the heart of the book is an intriguing question: why did the sensory attribute of human taste become a social metaphor and aesthetic value for judging cultural qualities of art, fashion, cuisine and other social constructions? \u003cbr\u003e\u003cbr\u003eUnique amongst the senses, taste is at once a biologically derived sense, private, personal and individual, yet also a sensibility which can be acquired, shared, and communicated.  Exploring the many factors that defined the evolution of taste – from medieval morals and medicine to social and cultural philosophy, the rise of aesthetics, birth of fashion, branding trends, and luxury worship in the age of mass consumption – Luca Vercelloni's ambitious text provides readers with an outstanding introduction to the subject, making it \u003ci\u003ethe\u003c\/i\u003e cultural history of taste.\u003cbr\u003e\u003cbr\u003eNow available for the first time in English, \u003ci\u003eTaste\u003c\/i\u003e features a new final chapter and a preface by series editor David Howes.  Rich in detail and examples, this interdisciplinary work is an important read for students and researchers in sensory studies, philosophy, sociology and cultural studies, as well as gastronomy, fashion, design, and branding.","brand":"Bloomsbury USA","offers":[{"title":"Default Title","offer_id":47141641683184,"sku":"9781474273626","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781474273626_p0.jpg?v=1763604470","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781474273626","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}