{"product_id":"9781476603391","title":"Barack Obama and the Rhetoric of Hope","description":"The historical and literary antecedents of the President’s campaign rhetoric can be traced to the utopian traditions of the Western world. The “rhetoric of hope” is a form of political discourse characterized by a forward-looking vision of social progress brought about by collective effort and adherence to shared values (including discipline, temperance, a strong work ethic, self-reliance and service to the community).    By combining his own personal story (as the biracial son of a white mother from Kansas and a black father from Kenya) with national mythologies like the American Dream, Obama creates a persona that embodies the moral values and cultural mythos of his implied audience. In doing so, he draws upon the Classical world, Judeo-Christianity, the European Enlightenment, the U.S. Constitution and Bill of Rights, the presidencies of Jefferson, Lincoln, and FDR, slave narratives, the Black church, the civil rights movement and even popular culture.","brand":"McFarland \u0026 Company, Incorporated Publishers","offers":[{"title":"Default Title","offer_id":47175361626352,"sku":"9781476603391","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781476603391_p0.jpg?v=1763608372","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781476603391","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}