{"product_id":"9781476624112","title":"Marvel Comics into Film: Essays on Adaptations Since the 1940s","description":"Marvel Studios’ approach to its Cinematic Universe—beginning with the release of \u003ci\u003eIron Man\u003c\/i\u003e (2008)—has become the template for successful management of blockbuster film properties. Yet films featuring Marvel characters can be traced back to the 1940s, when the Captain America serial first appeared on the screen.    This collection of new essays is the first to explore the historical, textual and cultural context of the larger cinematic Marvel universe, including serials, animated films, television movies, non–U.S. versions of Marvel characters, films that feature characters licensed by Marvel, and the contemporary Cinematic Universe as conceived by Kevin Feige and Marvel Studios. Films analyzed include \u003ci\u003eTransformers\u003c\/i\u003e  (1986), \u003ci\u003eHoward the Duck\u003c\/i\u003e (1986), \u003ci\u003eBlade\u003c\/i\u003e (1998), \u003ci\u003ePlanet Hulk\u003c\/i\u003e (2010), \u003ci\u003eIron Man: Rise of Technovore\u003c\/i\u003e (2013), \u003ci\u003eElektra\u003c\/i\u003e (2005), the Conan the Barbarian franchise (1982–1990), \u003ci\u003eUltimate Avengers\u003c\/i\u003e (2006) and \u003ci\u003eGhost Rider\u003c\/i\u003e (2007).","brand":"McFarland \u0026 Company, Incorporated Publishers","offers":[{"title":"Default Title","offer_id":47130032636144,"sku":"9781476624112","price":14.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781476624112_p0.jpg?v=1763608799","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781476624112","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}