{"product_id":"9781476627069","title":"How He-Man Mastered the Universe: Toy to Television to the Big Screen","description":"Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It’s easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel’s popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983–1985) was the first based on an action figure, and the cult classic \u003ci\u003eMasters of the Universe\u003c\/i\u003e (1987) was the first toy-inspired live-action feature film.    But it wasn’t easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public—they formed the modern entertainment landscape.","brand":"McFarland \u0026 Company, Incorporated Publishers","offers":[{"title":"Default Title","offer_id":47159021109488,"sku":"9781476627069","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781476627069_p0.jpg?v=1763609062","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781476627069","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}