{"product_id":"9781476737447","title":"Burn Rate: How I Survived the Gold Rush Years on the Internet","description":"\u003cbr\u003eMichael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises. \u003cp\u003e As he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind \u003ci\u003eWired\u003c\/i\u003e magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.\u003cbr\u003e\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":47125349269744,"sku":"9781476737447","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781476737447_p0.jpg?v=1763609621","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781476737447","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}