{"product_id":"9781477155202","title":"NEUROECONOMICS: THE ODYSSEY: FEMALE BRAIN UNEARTHS THE NEOCLASSICAL ECONOMICS \"MACHO\" BIASES \u0026 ANOMALIES","description":"Armenian origin neuroeconomist, Varoozh\u003cbr\u003eSahakian, holds D.B.A., Ph.D degrees in Economics\u003cbr\u003e\u0026amp; a Ph.D in Sociology. His disappointment with the\u003cbr\u003etraditional neoclassical economic theory top-down\u003cbr\u003eâ??macho-biasedâ? approach to homo-economicus,\u003cbr\u003ealongwith his belief that homo-sapines choice\u003cbr\u003ebehavior \u0026amp; decision-making is limited mainly by his\/\u003cbr\u003eher biology, or in other words, economics actually is a\u003cbr\u003epart of biology science, motivated him to gather deep\u003cbr\u003eknowledge about human bilology, brain \u0026amp; nervous\u003cbr\u003esystem, gender differences, genetic and hormonal \u0026amp;\u003cbr\u003echemical functions.\u003cbr\u003eThe â??Female brain unearths the neoclassical\u003cbr\u003eeconomic theory biases\/ anomalies,â? book is the fi rst of\u003cbr\u003etwo books the author has written about this newborn,\u003cbr\u003eyet, burgeoning fi eld of â??Neuro-economics,â? a highly\u003cbr\u003epromising human science approach to understanding\u003cbr\u003ethe neurobiological bases of human choice behavior\u003cbr\u003eand decision-making processes.\u003cbr\u003eThe author presents a very promising and\u003cbr\u003eblossoming scientifi c fi eld, which portrays a more\u003cbr\u003eaccurate and real \u0026amp; candid picture of human nature\u003cbr\u003ethan neoclassical reductionist economic theory.\u003cbr\u003eIn many aspects, neuroeconomics approach is a\u003cbr\u003epositive , constructive one, helping to explain the\u003cbr\u003ehuman capacity for kindness and cooperation and\u003cbr\u003ethe centrality of fairness to social emotions, morality \u0026amp;\u003cbr\u003enorms (by-passed by many Walrasian and neoclassical\u003cbr\u003eadvocates).\u003cbr\u003eThe book, after all, introduces an economic\u003cbr\u003eagent who is not necessarily acquisitive automation\u003cbr\u003econditioned always to narrow self-interest, like\u003cbr\u003eneoclassical economic theoryâ??s unisex (macho)\u003cbr\u003eor unsex, but can be a female \u0026amp;male, young \u0026amp; old\u003cbr\u003edecision maker. In other words, it introduces a more\u003cbr\u003ereal, â??whole human:â? A â??Homo-Neuro-Economicus.â??\u003cbr\u003eThe most outstanding initiative of the book\u003cbr\u003eis the introduction of a feminist economic theory,\u003cbr\u003eits critical approach to the neoclassical economic\u003cbr\u003etheory, supported interestingly not only by sociocultural\/\u003cbr\u003ehistorical insights but by neuro-biological,\u003cbr\u003epsychological, gender, chemical \u0026amp; hormonal evidence,\u003cbr\u003etoo.\u003cbr\u003eThe author envisions, that this challenging\u003cbr\u003ediscipline is likely, once for all, to realize Adam Smith\u003cbr\u003e\u0026amp; David Humeâ??s dream by providing;\u003cbr\u003eâ??A unifi ed theory of human choice behavior\u003cbr\u003eand decision-making in the forthcoming future.â?","brand":"Xlibris Corporation","offers":[{"title":"Default Title","offer_id":47130740031728,"sku":"9781477155202","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781477155202_p0.jpg?v=1763764932","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781477155202","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}