{"product_id":"9781477158760","title":"Global Market Entry: Global Market Entry","description":"This book is intended to assist managers newly assigned to meaningful international responsibilities—those with established positions, but looking for a primer on market-entry strategies, trade documentation, and the protection of a firm’s international cash position.  This short pragmatic text guides managers through the fundamental decisions necessary to access and serve new markets.  The text also serves as a reference for the more ‘granular’ issues of trade finance.  In the context of increasing levels of globalization and cross-border competition, the focus is on how managers can best position their firms for long-term sustainable profitability.","brand":"Xlibris Corporation","offers":[{"title":"Default Title","offer_id":47144567308528,"sku":"9781477158760","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781477158760_p0.jpg?v=1763611866","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781477158760","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}