{"product_id":"9781477246849","title":"FROM ESSENCE TO EXPRESSION: HOW TO CREATE A BRAND FROM NOTHING","description":"\u003cp\u003e\u003cstrong\u003eFrom Essence to Expression\u003c\/strong\u003e is a concise guide for entrepreneurs creating a brand from scratch or any small to medium sized business looking to brand or rebrand.\u003c\/p\u003e \u003cp\u003eIn this book you will find out what a brand is; why it is so important for your business and how to commission cost-effective branding that differentiates you in the market using a simple 8-step process.\u003c\/p\u003e","brand":"AuthorHouse","offers":[{"title":"Default Title","offer_id":47130809598192,"sku":"9781477246849","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781477246849_p0.jpg?v=1763613358","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781477246849","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}